OK, you've all convinced me to look into this "magic" cream, especially when I read about it being used before blood tests! I'm also thinking how hard it was, the 3 times my little daughter was hospitalized for stomach flu with vomitting, for the nurses to start an IV line - perhaps this would help. I've never heard about it here in Canada (that's not to say it's not around, though) so ... could someone please give me it's proper name, the name of the company that makes it and possibly a customer service phone number or web-site?? Thanks in advance!