My son used to call it "Emma" cream. He would say "Ahhhh, Emma cream, my hero." Unfortunately we didn't hear about it until we began going to Dr. New's office for treatment. That was when he was 4 years old. We use it nightly for his GH shots AND whenever we need to get a blood draw. It works like magic for us. Now I can't imagine using anything else. We have tried a couple of other creams that someone had given to us for trial but they didn't seem to work as well. I hope you have the same experience as us. You will have to keep us posted. Good luck!(:>)